Stop Being Treated Like a Risk Score

Traditional wealth managers ask 50 questions to figure out how to profit from you. We ask one: What do you want your money to do for you?

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The Old Way

2-Hour Interrogation

"What's your risk tolerance?" and 49 other questions

Hidden Fees Everywhere

1-2% annual fees plus commissions you'll never see

Product Push

"Have you considered annuities?" (They pay us well)

Annual Check-ins

See you next year (unless we have something to sell)

$250K Minimums

Not wealthy enough? Sorry, not interested

Recommended
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The MFP Way

2-Minute Setup

Connect your accounts and start seeing insights instantly

Transparent $19/month

One simple price. Cancel anytime. No surprises

Goals-First Planning

"Buy that cabin" not "What's your risk tolerance?"

24/7 Real-Time Insights

Your money doesn't sleep, neither does your advisor

For Everyone

No minimums. Built for real people with real dreams

The Questions That Reveal Everything

What They Ask

"What's your risk tolerance?"

"How much can you invest?"

"Interested in our products?"

"Are you an accredited investor?"

What We Ask

"What are your dreams?"

"What keeps you up at night?"

"What would financial freedom mean?"

"What matters most to you?"

Real Advice, Real Difference

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Traditional Advisor Says:

"Let's get you into our real estate fund with a 2% load fee."

MFP Shows:

"Pay off your 6.5% car loan first. You'll save $3,200 and can buy that rental property sooner."

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Traditional Advisor Says:

"You need more aggressive growth. Try our emerging markets fund."

MFP Shows:

"Your emergency fund is too low. Build that first, then we'll optimize your investments."

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Traditional Advisor Says:

"Based on your risk profile, here's your 60/40 portfolio."

MFP Shows:

"Want to retire at 55? Here's exactly how to make it happen with your current situation."

Join 10,000+ Who've Made the Switch

Stop being a commission opportunity. Start being empowered.

92%

Save money on fees in year one

3.2x

More likely to reach financial goals

4.8/5

Average user satisfaction

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No questionnaires. No sales pitches. Just clear, personalized guidance for your unique journey.

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