Before you rely on this
A business sale is a legal and tax project with a deadline, and the choices that matter most are made before you sign a letter of intent. The figures below are federal, for 2026, and computed by us from IRS tables for illustration. Diane and Tom in the worked example are hypothetical. State income tax, state law and your entity's history change the answers; confirm your own numbers with a CPA and an M&A attorney.
Business exit planning is the work of deciding when, to whom and on what terms you will leave your company, and then preparing the business, the deal and your own finances so that the sale funds the retirement you want. For an owner nearing retirement, the three decisions that move the most money are the buyer (outsider, insiders or an ESOP), the structure (asset or stock sale), and the timing of payment (cash at closing, a seller note or an earn-out), and each should be settled with the tax result computed before you sign a letter of intent.
At a glance
Top long-term gain rate
20%
Above $613,700 of joint taxable income, 2026
Net investment income tax
3.8%
Generally not on an active owner's business gain
QSBS exclusion, new stock
$15M
C corps only; 100% after 5 years
DB plan benefit limit, 2026
$290,000
Annual benefit, section 415(b)
- •Asset sales turn gain on depreciated equipment into ordinary income; both buyer and seller file Form 8594 with the same price allocation.
- •An installment sale spreads the gain over the years you are paid, but depreciation recapture is taxed in the year of sale, and Medicare premiums look back two years.
- •COBRA lasts up to 18 months and only if the business, or its buyer, keeps a group health plan. Medicare starts at 65.
What Is Exit Planning, and When Should You Start?
Start three to five years before the date you want to stop working. That is long enough to make the business sellable without you, to fund a retirement plan in your last high-income years, and to shape the tax structure, and it is the window most exit planners and M&A attorneys recommend. Owners who start in the year they want out usually take the structure the buyer proposes.
An exit plan answers four questions in writing. How much after-tax money do you need from the business, given your other savings, Social Security and any pension? When do you want to stop, and are you willing to stay on for a transition? Who should own it next: a competitor or private equity buyer, your managers, a family member, or your employees through an ESOP? And what happens if the choice is made for you by one of the planning world's "five Ds": death, disability, divorce, disagreement among owners or distress. The last question is the reason a buy-sell agreement and current estate documents belong in the plan whether or not a sale is near.
The first question is the one owners skip. If your investments and Social Security already cover your spending, you can hold out for the right buyer and terms. If the sale must fund most of your retirement, you need a price floor, the after-tax figure below which you keep running the business. Our Human Capital Calculator puts a present value on the earnings you give up by leaving, which is the fair comparison for any offer that asks you to stop now rather than in five years.
What Are Your Exit Options?
There are five, and they trade price against control and certainty. An outside buyer usually pays the most in cash at closing. Insiders usually pay over time, from the profits of the business you just sold them, so you remain a creditor of your own company for years.
| Path | Cash at closing | Tax features | Main risk |
|---|---|---|---|
| Sale to an outside buyer (competitor, private equity, individual) | Usually the highest; often part note, earn-out or rollover equity | Asset vs. stock allocation is negotiated; installment treatment for deferred payments | Due diligence finds problems; earn-out targets missed |
| Management buyout | Low to moderate; bank loan plus a seller note | Installment method on the note | Managers lack capital; you are paid only if they succeed |
| Family transfer (sale, gift or both) | Often low | Gifts use the lifetime exclusion; sales need market-rate interest; related-party resale rule | Family conflict; paying yourself from the child's success |
| ESOP | Varies; often a mix of bank debt and seller notes | Section 1042 deferral for C corporation owners; company contributions are deductible | Cost and complexity; price capped at appraised fair market value |
| Wind-down (close and liquidate) | Only what the assets bring | Mostly ordinary income on inventory and recapture | Goodwill is lost; lease and employee obligations |
A wind-down is not a failure. A practice that depends on the owner's own skill and relationships often has little transferable goodwill, and collecting receivables, selling equipment and closing can leave more than a long, uncertain sale process.
How Do Buyers Value a Small Business?
Buyers pay for future cash flow they can count on, and the price is a multiple of normalized profit adjusted for risk. For most owner-run companies the profit measure is seller's discretionary earnings (SDE): pre-tax profit with the owner's salary and perks, interest, depreciation, and one-time or personal expenses added back. Larger companies with a management team are priced on EBITDA, which assumes a market salary for the person running the business. The multiple depends on size, growth, customer concentration, how much of the business walks out the door with you, and what comparable companies have sold for.
Appraisers use three approaches. The IRS's own valuation guidelines list them as the asset-based approach, the market approach and the income approach, and tell its appraisers to consider all three before choosing the best indication of value (IRM 4.48.4.2.3). The market approach compares your company with sales of similar private companies. The income approach discounts expected future cash flow. The asset approach adds up what the assets would bring, which sets a floor and is the real value of a company with no goodwill.
We do not quote typical multiples, because published ranges vary widely by industry and size and are no substitute for comparables for your business. What raises any multiple is well known: clean, reviewed or audited financial statements; recurring revenue; no dominant customer; a second-in-command who can run the company; transferable leases and contracts; and add-backs you can prove. Each takes a year or more to fix.
Asset Sale vs. Stock Sale: How Is Each Taxed?
In a stock sale you sell your shares, the buyer takes the whole company with its history, and your gain is generally long-term capital gain. In an asset sale the company sells its equipment, inventory, customer lists and goodwill, the buyer picks what it takes, and each asset's gain keeps its own character: some capital gain, some ordinary income. Buyers prefer asset sales because they get a fresh basis to depreciate and amortize, and they leave old liabilities behind. Sellers prefer stock sales for the tax result.
The entity type sets how big the difference is. A C corporation that sells its assets pays corporate tax on the gain, and you pay tax again when the proceeds are distributed, so C corporation owners have a strong reason to insist on a stock sale. An S corporation or LLC taxed as a partnership pays no entity-level tax, so the gain passes through once; the cost of an asset sale is the ordinary income on depreciation recapture and inventory, and on any payments to you personally. An S corporation that converted from a C corporation can still owe corporate-level built-in gains tax on appreciation that existed at conversion if it sells assets within five years (26 U.S.C. 1374). Buyers and sellers of S corporations sometimes agree to treat a stock purchase as an asset purchase for tax purposes; if they do, price the buyer's benefit into the deal.
In an asset sale, the price must be allocated across seven asset classes by the residual method, and both buyer and seller report the allocation on Form 8594 with their returns for the year of sale (Form 8594 instructions). A written allocation agreed in the purchase contract binds both parties (26 U.S.C. 1060), so negotiate it as seriously as the price: the buyer wants value in equipment it can depreciate quickly; you want it in goodwill taxed at capital gains rates.
| Class | What it holds | Seller's gain is usually |
|---|---|---|
| I | Cash and deposit accounts | No gain |
| II | Actively traded securities, certificates of deposit, foreign currency | Capital, often little |
| III | Accounts receivable and other assets marked to market | Ordinary (cash-basis receivables have zero basis) |
| IV | Inventory | Ordinary |
| V | Equipment, vehicles, furniture, buildings, land | Ordinary up to prior depreciation (§1245 recapture); real estate: up to 25% on unrecaptured §1250 gain, then capital |
| VI | Intangibles other than goodwill: customer lists, licenses, trademarks, covenants not to compete | Capital for self-created intangibles; a non-compete paid to you is ordinary income |
| VII | Goodwill and going-concern value (the residual) | Long-term capital gain |
Inventory, $300,000
Sold at its cost
Ordinary incomeNo gain, no tax
Inventory sold above cost would be ordinary income
NeutralEquipment and vehicles, $500,000
Depreciated to $100,000
§1245 depreciation recapture$400,000 of ordinary income
Taxed at ordinary rates, and in full in the year of sale even on an installment sale
Ordinary ratesGoodwill, $3,200,000
The residual after all other classes
Long-term capital gain$3,200,000 at 0%, 15% or 20%
Can be spread over the years you are paid
Capital gainNon-compete or consulting paid to you
Separate from the price of the company
Ordinary incomeOrdinary rates; consulting fees are also self-employment earnings
Consulting pay counts for the Social Security earnings test
Highest tax
In a stock sale of the same S corporation, all $3,600,000 of gain would be long-term capital gain. The asset sale moves $400,000 of it to ordinary rates.
The 3.8% net investment income tax usually does not reach an active owner's business gain. It applies to gain from property held in a trade or business only if that business is a passive activity for you, and a sale of S corporation stock or a partnership interest is tested by looking through to the company's own assets (26 U.S.C. 1411(c)(2) and (c)(4)). The IRS lists gain on partnership and S corporation interests as investment income only "to the extent the partner or shareholder was a passive owner" (IRS). If you materially participate, most of the gain escapes the surtax; the interest on a seller note does not. Owners who stepped back from daily work years ago should have their CPA test material participation before assuming the exclusion.
Installment Sales, Seller Notes and Earn-Outs
When at least one payment arrives after the year of sale, the gain is taxed as you are paid, not all at closing, under the installment method (IRS Pub. 537). Each principal payment is part return of basis and part gain, in the ratio of your total gain to the price. Spreading a large gain over several years can keep more of it in the 15% band, and a seller note is often what makes a deal financeable for a buyer, a management team or a family member.
The rules that catch sellers, all from Publication 537:
- •Recapture is taxed up front. Depreciation recapture is reported in full in the year of sale, whether or not you received any cash that year.
- •Some assets never qualify. Inventory and publicly traded stock cannot use the installment method, so their gain is taxed at closing.
- •Large notes carry an interest charge. When the sale price exceeds $150,000 and your installment obligations outstanding at year end exceed $5,000,000, you pay interest to the IRS on the deferred tax (section 453A).
- •Pledging the note triggers the gain. Using the note as security for a loan is treated as receiving payment.
- •The note must carry adequate interest. If it does not, part of the principal is recharacterized as interest. The applicable federal rate sets the floor.
- •Related buyers who resell within two years accelerate your remaining gain.
An earn-out pays part of the price only if the business hits revenue or profit targets after closing. Because the total price is not known at closing, it is a contingent payment sale with its own basis-recovery rules in the same publication. The larger problem is control: after closing, the buyer sets the budget, prices and staffing that decide whether the targets are met. Keep earn-outs short, on a measure you can verify (revenue rather than net profit), with the accounting defined in the contract and a right to audit.
A seller note makes you an unsecured or subordinated lender to a buyer who has just borrowed from a bank. Price it like a loan: personal guarantees, a security interest in the assets, financial reporting and acceleration on default. Never count on the final payments to cover essential spending.
Can QSBS (Section 1202) Exclude the Gain?
Only if you own stock in a C corporation that you acquired at original issue, and only for qualifying businesses. For stock acquired after July 4, 2025, the law now excludes 50% of the gain after three years, 75% after four and 100% after five, up to the greater of $15,000,000 per company (indexed after 2026) or ten times your basis, and the company's gross assets may not have exceeded $75,000,000 when the stock was issued (26 U.S.C. 1202). Stock acquired earlier keeps the old rules: for stock acquired after September 27, 2010, 100% after five years, with a $10,000,000 cap.
Three limits rule out many owners approaching retirement. S corporation and LLC interests never qualify. Service businesses in fields such as health, law, engineering, accounting, consulting, financial services and any business whose main asset is the skill or reputation of its employees are excluded. And converting an S corporation to a C corporation now does not reach the value already built: stock issued in exchange for property takes a basis equal to that property's market value, so only later growth can qualify, and the holding period starts over. For a 62-year-old planning to sell within a few years, QSBS is usually a question to ask about a C corporation they already own, not a strategy to start.
Selling to Family, Employees or an ESOP
Insider sales keep the business in known hands, and they almost always mean you are paid over time. For an ESOP, a C corporation owner can defer the entire gain under section 1042 if the ESOP owns at least 30% of the company after the sale, the owner has held the shares for three years, the company has no publicly traded stock, and the owner buys qualified replacement property (stocks or bonds of domestic operating companies) within the period from three months before to twelve months after the sale (26 U.S.C. 1042). Replacement securities keep your old basis, so the gain is deferred until you sell them; held until death, they receive a stepped-up basis. For S corporation stock, a 2022 amendment allows deferral of no more than 10% of the amount realized, and only for sales after December 31, 2027.
An ESOP buys at a price set by an independent appraiser and may not pay more than fair market value, so it rarely matches the top strategic offer. What it offers is continuity for employees, a deductible way for the company to fund the purchase, and, for C corporation owners, the 1042 deferral. The setup and annual administration costs are significant; ask for written estimates.
Management buyouts follow the installment rules above. Family transfers combine gifts and sales. A gift uses your lifetime exclusion, $15,000,000 per person in 2026, and the child takes your low basis; a sale must charge at least the applicable federal rate of interest, and if the child resells within two years your deferred gain is accelerated. Gifting minority interests, installment sales to trusts and buy-sell agreements are estate-planning tools that need an attorney; our estate planning basics guide covers the documents every owner needs, and gifting to children and grandchildren covers the exclusions. Treat the children who are not in the business fairly on paper as well, or the business becomes the estate dispute.
A Charitable Remainder Trust Before the Sale?
If you planned to leave a large share of your estate to charity anyway, giving part of the company to a charitable remainder trust before the sale lets the trust sell those shares without paying capital gains tax at the sale, pay you an income for life, and give you a deduction for the charity's future share. Our charitable remainder trust guide works through the deduction limits and payout taxes.
Timing decides whether it works. Under Rev. Rul. 78-197, the IRS taxes the sale to you if the trust was legally bound to sell when you made the gift. Fund the trust before a binding purchase agreement is signed, let the trustee negotiate and sign the sale, and do not give the shares once the deal is effectively done. The shares of a private company need a qualified appraisal for the deduction, and a charitable remainder trust is not a permitted S corporation shareholder, so giving it S shares would end the company's S election. In practice this works for C corporation shares or for real estate held outside the company.
Simpler charitable moves fit the sale year too. A year with a very large gain is the year a deduction is worth most, so owners often prefund several years of giving through a donor-advised fund. Gifts of appreciated stock to public charities are deductible up to 30% of AGI and cash up to 60%, with a 5-year carryforward.
Retirement Plans for the Final High-Income Years
The last two to five years before a sale are often an owner's highest-earning years, and a well-designed plan converts some of that income into tax-deferred savings. The base is a 401(k): in 2026, $24,500 of salary deferrals plus a catch-up of $8,000 at 50 or $11,250 at ages 60 to 63, with employer and employee additions capped at $72,000 before catch-ups. If your prior-year wages from the company exceeded $150,000, the catch-up must go in as Roth.
A cash balance plan, a type of defined benefit plan, can sit on top of the 401(k). An actuary sets each year's deductible contribution to fund a benefit, and the maximum annual benefit a defined benefit plan may provide in 2026 is $290,000, with no more than $360,000 of pay counted (IRS Notice 2025-67). Because an owner in their 60s has few years left to fund that benefit, the allowed contribution is often several times the 401(k) limit. Contributions for employees are required under the plan's nondiscrimination rules, which is part of the cost to weigh.
The plan must be intended as permanent. If it ends within a few years of starting, the IRS presumes it was not, unless there is a valid business reason; the IRS's own examiner guidance lists a change in ownership and the liquidation of the employer among the accepted reasons (IRM 7.12.1.3). A sale therefore usually justifies termination, but a plan opened one year before a planned sale needs care and a pension actuary. At termination, your balance can move to an IRA; our 401(k) rollover guide covers direct rollovers and what to watch.
Decide what happens to the company's plans in the deal. In a stock sale the buyer inherits them unless you terminate them before closing; in an asset sale they stay with your company, which must terminate or maintain them.
Health Insurance After You Leave
If you sell before 65, plan health coverage for every month until Medicare, for yourself and a younger spouse. Federal COBRA applies to employers with 20 or more employees, lets you keep the group plan at up to 102% of its cost (U.S. Department of Labor), and lasts up to 18 months after employment ends. It also ends when the employer stops providing any group health plan (29 U.S.C. 1162), which is what happens when a company sells its assets and closes. Many states have continuation laws for smaller employers; check yours. Negotiate coverage in the purchase agreement if you will stay on as an employee or consultant.
For individual marketplace coverage, the enhanced premium tax credits expired at the end of 2025, so in 2026 households with income above 400% of the federal poverty level receive no subsidy (Congressional Research Service). A sale year, and every year you receive installment gain, will almost certainly put you over that line. At 65, Medicare premiums depend on your income from two years earlier, so a sale at 63 or 64, or installment payments after 63, raise the premiums of your first Medicare years. Our Medicare enrollment and IRMAA guide covers the tiers and the appeal for a life-changing event. Stopping work is a qualifying event, but the appeal uses your current-year income, which still includes any installment gain.
Worked Example: Diane Sells a $4M S Corporation
A hypothetical household
Diane and Tom are not real people. Figures are federal only, use 2026 tax tables and Medicare premiums held constant, assume the standard deduction, and are rounded. They ignore state tax, the buyer's side and transaction costs. This is education, not tax advice.
Diane is 62 and has run her commercial heating and air-conditioning company, an S corporation, for 28 years. She works in it full time. Tom is 60 and has $120,000 a year of other ordinary income. A regional competitor offers $4,000,000. Diane's stock basis is $400,000, the same as the company's basis in its assets. If the buyer takes assets, the proposed allocation is $300,000 to inventory at cost, $500,000 to trucks and equipment depreciated to $100,000, and $3,200,000 to goodwill.
Lump sum at closing in 2026: stock sale vs. asset sale
| Stock sale | Asset sale | |
|---|---|---|
| Total gain | $3,600,000 | $3,600,000 |
| Of which ordinary income (§1245 recapture) | $0 | $400,000 |
| Of which long-term capital gain | $3,600,000 | $3,200,000 |
| Gain taxed at 20% | $3,074,000 | $3,074,000 |
| Net investment income tax (active owner) | $0 | $0 |
| Extra federal tax from the sale | $692,040 | $732,673 |
| Kept after federal tax | $3,307,960 | $3,267,327 |
The asset sale costs Diane $40,633 more. The recapture is taxed at her ordinary rates instead of 20%. Because Diane works in the business, none of the gain is subject to the net investment income tax. Any extra price the buyer adds to goodwill is taxed at 20% at the margin, so Diane needs about $51,000 more in an asset deal to come out even. The buyer can often afford that, since it gets to depreciate the trucks again and amortize $3,200,000 of goodwill over 15 years. The negotiation is over how to split that benefit.
Now the installment alternative. The buyer offers the same $4,000,000 as a stock purchase: $1,000,000 at closing and a $3,000,000 note paid in 5 equal annual principal payments from 2027, at 6% interest (an assumed rate; it must be at least the applicable federal rate). With a 90% gross profit percentage, each dollar of principal carries 90 cents of gain.
| Year | Gain | Interest | Extra federal tax | MAGI | IRMAA it sets |
|---|---|---|---|---|---|
| 2026 | $900,000 | $0 | $152,040 | $1,020,000 | 2028: not on Medicare |
| 2027 | $540,000 | $180,000 | $136,973 | $840,000 | 2029: $6,936 |
| 2028 | $540,000 | $144,000 | $125,165 | $804,000 | 2030: $6,936 |
| 2029 | $540,000 | $108,000 | $113,669 | $768,000 | 2031: $13,872 |
| 2030 | $540,000 | $72,000 | $102,581 | $732,000 | 2032: $12,710 |
| 2031 | $540,000 | $36,000 | $91,493 | $696,000 | 2033: $12,710 |
| Total | $3,600,000 | $540,000 | $721,921 | $53,165 |
Computed by My Finance Platform from 2026 federal brackets, capital gains bands, the 3.8% net investment income tax on the note's interest, and 2026 IRMAA tiers for Part B and Part D. Illustration only.
The installment sale saves tax on the gain, and gives much of it back in Medicare premiums. Of the $722,000 of extra tax over six years, about $606,000 is attributable to the gain, compared with $692,000 on the lump sum: a saving of about $86,000, because more of the gain is taxed at 15% instead of 20%. The rest is tax on $540,000 of interest, which is Diane's payment for lending the buyer $3,000,000. But the lump sum lands in 2026, which sets 2028 Medicare premiums, before either of them is 65. The installment payments land in exactly the years that set their first Medicare premiums, and with MAGI of $696,000 or more they fall at or near the top tier, which starts above $750,000. At 2026 premiums the surcharges total about $53,000.
What Diane should do with this. The installment sale is worth about $33,000 net of Medicare surcharges, before counting the risk that a buyer with bank debt pays late or not at all. That is a thin reward for five years of credit risk. A better use of the note is to take it only if the buyer requires it, keep it short and secured, and have it paid off before the years whose income sets Medicare premiums (the year you turn 63 and later). If Diane had been 64, the lump sum itself would have raised her first Medicare premiums, and the comparison would change. Run your own version with your CPA; the Tax Bracket Calculator shows how much room each year leaves in each band.
Turning Sale Proceeds Into Retirement Income
After closing, the business that paid you every month becomes a pile of cash, and the job is to rebuild a paycheck from it. Set aside the tax first, and ask your CPA whether estimated payments are needed during the year of sale rather than all of it next April. Then hold enough in cash and short-term Treasuries or CDs to cover spending until other income starts, often the years until Social Security or Medicare. Invest the rest by when you will need it rather than all at once on emotion. Every $1,000,000 withdrawn at an initial 4% rate provides $40,000 a year; the Retirement Withdrawal Calculator tests how long a given draw lasts.
The years right after a sale are often an owner's lowest-income years: no salary, no business profit, Social Security not yet claimed. Those years suit Roth conversions of the old 401(k) and IRA balances, and they make delaying Social Security affordable. Our guides to Roth conversions before RMDs, when to claim Social Security and the order to draw from your accounts cover the sequencing, and taxes in retirement shows how the pieces are taxed together.
The sale gain itself does not count as earnings for Social Security; the earnings test excludes capital gains, interest and investment income (SSA Handbook 1812). Consulting fees or a transition salary from the buyer are earnings, so if you claim before full retirement age while still working for the buyer, benefits can be withheld.
The Non-Financial Side
Owners who regret a sale rarely regret the price. They regret what came after: no role, no team, no reason to be anywhere at 8 a.m. Decide what you are moving toward before closing, and be honest about how long you want to stay on under a new owner who may change what you built.
Plan when to tell key employees; the buyer will want them to stay. Your spouse should know the numbers, the note terms and the advisers. And a sale is an estate event: update your will, trusts and beneficiary designations for an estate that is now cash and securities rather than one private company.
Common Mistakes
- •Signing a letter of intent before the tax structure is settled. The LOI sets asset vs. stock, the allocation approach, the note and the earn-out. Changing them later costs leverage.
- •Negotiating price and ignoring the allocation. On Form 8594 the buyer and seller must match, and value moved from goodwill to equipment or a non-compete is taxed at your ordinary rates.
- •Assuming the installment method defers everything. Recapture is taxed in the year of sale, and inventory never qualifies. You can owe large tax in a year with little cash.
- •Ignoring the two-year Medicare lookback. Income at 63 and later sets your first Medicare premiums.
- •Funding a charitable remainder trust after the deal is binding. The gain is taxed to you, and you still gave away the asset.
- •Counting on QSBS for S corporation or service-business stock. Neither qualifies.
- •Treating a seller note as cash. It is an unsecured loan to a buyer with other creditors unless you negotiate security and guarantees.
- •Forgetting health coverage. COBRA ends when the company stops offering any group plan, and there is no subsidy above 400% of poverty in a sale year.
- •Starting a cash balance plan the year before a sale without advice. The permanency rule and required employee contributions can undo the benefit.
What to Do, in Order
- 1Five years out: set the number and the date. Compute the after-tax amount you need from the business, and your fallback if no buyer meets it. Update the buy-sell agreement and estate documents.
- 2Three to five years out: make the business sellable without you. Reviewed or audited financials, a second-in-command, documented processes, fewer concentrated customers, clean contracts and leases.
- 3Three years out: choose the likely buyer and structure. Outside sale, insiders or ESOP; asset or stock; entity issues such as built-in gains or QSBS holding periods. Consider a cash balance plan for the remaining high-income years.
- 4One to two years out: get a valuation and build the team. A CPA who does transactions, an M&A attorney, a broker or investment banker if you are selling to outsiders, and an estate attorney. Decide on any charitable remainder trust or donor-advised fund now, before any buyer is bound.
- 5Before the letter of intent: model the after-tax result of each offer. Asset vs. stock, allocation, note terms, earn-out, consulting and non-compete payments, and the Medicare years each payment will set.
- 6Due diligence and closing: protect the deferred payments. Security, guarantees, reporting, earn-out accounting definitions, and health coverage until Medicare.
- 7Year of sale: pay estimated tax on time. File Form 8594 (asset sale) and Form 6252 for each year you receive installment payments. Terminate or transfer the company's retirement plans and roll your balances.
- 8After closing: rebuild the paycheck. Cash reserve to Social Security or Medicare, Roth conversions in low-income years, a withdrawal order, and updated wills and beneficiaries.
Questions for your CPA, M&A attorney and broker
Use this guide to understand the numbers, then take these questions to the professionals running your sale. Bring the last three years of business tax returns, the fixed-asset depreciation schedule, your stock basis records and every offer or term sheet.
- CPA: What is our after-tax result under each offer, asset vs. stock, lump sum vs. note, including the Form 8594 allocation, depreciation recapture and state tax? For Diane's numbers, the asset sale cost $41,000 more; what is ours?
- CPA: Do I materially participate for the net investment income tax, and how much of the gain, and of any note interest, will the 3.8% surtax reach?
- CPA: If we take a note, which years will set our Medicare premiums, and what would the payments do to our IRMAA tier and our marketplace premiums before 65?
- M&A attorney: What protects the deferred payments (security, personal guarantees, subordination terms, acceleration on default), and how are the earn-out measures and accounting defined?
- M&A attorney: What indemnities, escrow or holdback and survival periods am I agreeing to, and what is my maximum exposure after closing?
- Broker or investment banker: How are you paid: a success fee as a percentage of the price, a retainer, or both? Is your fee calculated on the seller note, the earn-out and any rollover equity, and is it paid at closing or as those amounts are collected?
- Broker: Which recent sales of comparable companies support your valuation, and what did those buyers pay in cash at closing versus over time?
Frequently Asked Questions
What is a good exit strategy for a business owner nearing retirement?
The one that fits three answers you write down first: how much after-tax money you need from the business to retire, when you want to stop working, and who you want to own it next. A sale to an outside buyer usually pays the most cash at closing. A sale to managers, family or an ESOP usually pays less up front and more over time, and keeps the business in known hands. A planned wind-down suits a business that depends on you personally and has little value without you. Start three to five years before your target date so you can improve the business and choose the tax structure, rather than accept whatever the first buyer offers.
What are the five Ds of exit planning?
Death, disability, divorce, disagreement among owners, and distress (financial or personal). They are the unplanned events that force an owner out on someone else's timetable. A funded buy-sell agreement, a written succession plan, current estate documents and a durable power of attorney that covers the business are the standard protections.
How do I avoid capital gains tax when I sell my business?
You usually cannot avoid it entirely, but you can shrink or delay it. Qualified small business stock in a C corporation can exclude up to $15,000,000 or more of gain for stock issued after July 4, 2025 and held five years. A sale to an ESOP of a C corporation can defer the gain under section 1042 if you reinvest in qualified replacement property. An installment sale spreads the gain over the years you are paid, which can keep more of it in the 15% bracket. A charitable remainder trust funded before any binding sale agreement defers the gain inside the trust. Structuring the sale as a stock sale rather than an asset sale avoids ordinary-income recapture on depreciated equipment.
Why do buyers prefer asset sales?
Two reasons. The buyer can pick which assets and liabilities it takes, leaving unknown claims and old tax problems with the seller's company. And the buyer gets a new, stepped-up basis in what it buys: equipment can be depreciated again and goodwill amortized over 15 years, which lowers its taxes for years. In a stock sale the buyer inherits the company's old basis and all of its history.
Which is better for the seller, a stock sale or an asset sale?
For the owner of a C corporation, a stock sale is almost always better, because an asset sale is taxed twice: once inside the corporation and again when the proceeds are distributed. For an S corporation or LLC the gap is smaller, since gain passes through once, but an asset sale still turns the gain on depreciated equipment and any inventory profit into ordinary income. The price matters as much as the form: an asset sale at a higher price can leave you better off, so compute the after-tax result of each offer.
How much is a business worth with $500,000 in sales?
Revenue alone cannot tell you. Buyers price small businesses on the cash profit they will take home, usually seller's discretionary earnings (profit before the owner's pay, interest, taxes, depreciation and one-time or personal expenses) or, for larger companies, EBITDA. Two companies with $500,000 of sales can have profits of $50,000 or $200,000 and sell for very different prices. A broker's opinion of value or an independent appraisal will apply market comparisons, an income approach, and an asset approach to your actual numbers.
Does selling my business affect my Social Security?
The sale itself does not count as earnings for the Social Security earnings test; capital gains, interest and investment income are excluded. Payments for continuing to work after the sale, such as a consulting agreement or salary during a transition, are earnings and can reduce benefits if you claim before full retirement age. The sale can raise the taxable share of benefits and, two years later, your Medicare premiums through IRMAA.
How long before retirement should I start exit planning?
Three to five years, and more if the business depends heavily on you. That window lets you build a management team, clean up the financial statements, fund a retirement plan in your highest-income years and, for a C corporation, possibly meet the five-year QSBS holding period.
What is a certified exit planning advisor?
A Certified Exit Planning Advisor (CEPA) holds a credential from the Exit Planning Institute, a private organization. It is a training designation, not a license. Holders may be financial advisers, CPAs, attorneys, bankers or brokers, and each is paid differently. Ask how the person is compensated, whether they earn a fee from the sale or from investing the proceeds, and which of your other advisers they will coordinate with.
The Bottom Line
Most of a business sale's tax result is fixed before the letter of intent. Start years ahead, know the after-tax number you need, and compare offers on what you keep, not the headline price. An installment sale can save tax on the gain and cost it back in Medicare premiums and credit risk; a stock sale avoids ordinary tax on recapture. Then turn the proceeds into a paycheck with the same care you gave the business.